What problem does Kachingle solve?
Many online content and service creators, from individuals to startups to giant media corporations, are unable to sustain their businesses based on advertising revenue alone. Kachingle implements a new business model for these sites that can coexist with, complement, or in some cases, replace advertising.
Before the internet, publishers set the price of books, artists and photographers set the price of their work, newspapers set the price of their subscriptions, services such as software tools set the price of their products. Some content has traditionally been free but paid for through advertising – such as broadcast TV. But nearly all content and service pricing has been one or a combination of fixed price, subscription price, or free but subsidized through advertising.
After the internet, these business models have persisted but with some difficulty as the physical manifestation of content has in most cases disappeared. Electronic versions are trivial and essentially cost free to create, publish, and distribute. Additionally, the quantity of content and services has grown exponentially.
Because there is so much content and so many services available, subscription fees are difficult to implement as consumers are overwhelmed by the choices, the aggregate cost, and the inability to connect price with value delivered. Fixed price and subscription price business models have suffered more than advertising, partly because they require barriers to access, which removes them from the powerful internet-based viral mechanisms such as links, widgets, and social sharing. But even advertising has its limitations online as it can be intrusive, irrelevant, or insufficient to support costs.
What does Kachingle do?
Kachingle provides online content and service providers with a simple “hands-free” user-centric monetization service fueled by existing social networking services.