Ulrike Lange of MedialDigital gave a well thought out keynote Thursday at the Cologne content web forum, discussing in depth the crossroads she sees for building value (e.g., revenue) around original content. In it she covers Kachingle (Lange’s site sports the Kachingle Medallion), the shortsightedness of many in the traditional media who think paywalls willContinue Reading
John Tedesco, an investigative reporter for the San Antonio Express-News (or as he puts it on his site, a guy who works for that ink-covered relic called a “newspaper,”), writes in “I am officially a Kachingler”, that he likes “the idea of making it easy for people to pay for online content they appreciate.”
Kim Gaskins is the Director of Content Development for Latitude, an international research consultancy exploring how Web technologies can further enhance human experiences. She recently published Kachingle: The Future of Free?, an analysis of Kachingle inspired after the Lattitude team was “intrigued by the simple elegance of the idea.”
At Kachingle we’ve got our 5 Guiding Principles: User-centric No “mental transaction costs” Tap into existing social networks Financial transparency Fun, entertaining, like a game
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