Lauren Kirchner of the influential Columbia Journalism Review recently interviewed our Founder Cynthia Typaldos and some of our site owners for this piece updating their audience on our service.

Here’s an excerpt:

Barbara Iverson, founder of the nonprofit local news site Chicagotalks, has used Kachingle since this past January. So far, Chicagotalks has only received about $50 total from its fifteen “Kachinglers,” but Iverson still likes the idea so much that she recorded a promotional video for Kachingle’s home page. “I think this is an idea that’s going to come within the next five years,” Iverson said. “I just expected it a lot sooner.”

What Iverson loves about Kachingle in particular, as opposed to something like a PayPal tip jar, is that it’s completely mindless. Once you sign up for a Kachingle account, that’s the last time you ever have to visit the Kachingle page. You don’t have to sign in to PayPal each time you visit a page, and you don’t have to decide what amount or percentage of money you would like to donate.

Kachingle founder Typaldos is emphatic that this is the only way that a micropayment system will work. “The mental transaction cost has to be practically zero,” she said. (You do, of course, have to sign up once, hence the “practically.”)