One of Kachingle’s earliest European supporter, Tanja Aitamurto, has written a new article (in Finnish) discussing Kachingle in the context of social payments. She differentiates social payments from normal by explaining that social adds information about yourself as well as building your online identity to money changing hands:

One of the pioneers in the field of social micro-payments is Kachingle, an online payment system. Through Kachingle the reader can support, for example, journalism which he (or she) appreciates. Kachingle is based on payment as a social mission: Kachingle is not only a micro-payment system but also includes a social network. Publications which the reader supports appear in the reader’s Kachingle profile.