Patrick Smith, a UK journalist specialising in media, technology and journalism, has written a solid introduction to how Kachingle fits in a media revenue model on his blog:

In the new, revenue-shy era of online publishing, knowledgeable “amateurs” and self-employed journalists like me publish (theoretically) on an equal footing with Big Media. Hyperlocal sites are providing tiny communities and large towns with real, connected online news; expert, lay commentators on everything from sport to fishing are giving away the kind of insight and coverage that professional journalists tied to industrial print publishing cycles can’t compete with.

I use Google AdSense and make a pittance through very rare ad clickthroughs. Not holding out much hope there, unless I go down the Demand Media route and write about How to Trap a Leprechaun. Even then, without Demand’s sheer scale, that plan doesn’t work at all.

But there is a way to support this blog, your blog and others like it: Kachingle allows readers to support the blogs they read by making a small $5 (£4.13) a month payment through Paypal – that money is then distributed to the authors of the Kachingle-registered blogs you read.