At Kachingle we’ve got our 5 Guiding Principles:
- User-centric
- No “mental transaction costs”
- Tap into existing social networks
- Financial transparency
- Fun, entertaining, like a game
And we also have 3 books that we rely on for guidance:
Influence: The Psychology of Persuasion by Robert B. Cialdini
Don't Make Me Think! by Steve Krug
The Paradox of Choice: Why More Is Less by Barry Schwartz
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