The Kachingle “bibles”

At Kachingle we’ve got our 5 Guiding Principles:

  • User-centric
  • No “mental transaction costs”
  • Tap into existing social networks
  • Financial transparency
  • Fun, entertaining, like a game

And we also have 3 books that we rely on for guidance:

Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion by Robert B. Cialdini

Don't Make Me Think!

Don't Make Me Think! by Steve Krug

The Paradox of Choice: Why More Is Less

The Paradox of Choice: Why More Is Less by Barry Schwartz


Posted in crowdfunding, how kachingle works, typaldos | Tagged , , | 2 Comments

2 Responses to The Kachingle “bibles”

  1. Pingback: Kachingle Blog : How Kachingle solves the “Paradox of Choice”

  2. Pingback: Kachingle Blog : Kachingle Beta Update – Feb 6, 2010

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